内卷加剧，增长停滞？隐形冠军创始人重仓出海破局！

Core Viewpoint - The article emphasizes that for Chinese companies, going global is no longer an option but a necessity for survival and growth in the face of domestic market challenges and international complexities [12][29]. Group 1: Market Context - The domestic market is experiencing severe competition, overcapacity, and shrinking profit margins, leading to a state of "involution" and stagnation for many companies [4][12]. - The changing global economic landscape, marked by deteriorating Sino-US relations and increasing trade barriers, necessitates a shift from the traditional "world factory" model to a more globally integrated approach [12][13]. Group 2: Prerequisites for Going Global - Two essential prerequisites for successful international expansion are having high-quality products and strong leadership commitment [15][16]. - Companies must focus on creating superior products rather than competing solely on price, as product quality is the key to entering international markets [15]. Group 3: Location Selection - The selection of overseas locations should be based on a comprehensive evaluation of five dimensions: industrial chain foundation, geopolitical stability, land price and ownership, social security, and cultural compatibility [18][19]. - Thailand is highlighted as a favorable location due to its established industrial base, stable political environment, affordable land prices, and cultural acceptance of foreign businesses [19][20]. Group 4: Organizational Support - Building a capable team with an international perspective is crucial for successful global expansion, and the "fission entrepreneurship" model is proposed to enhance employee engagement and ownership [22][23]. - The "Renminbi voting" mechanism allows employees to support leadership candidates financially, ensuring that selected leaders are both capable and trustworthy [22][23]. Group 5: Cultural Development - A strong "striver culture" is essential for long-term success, where employees who create value for customers are recognized and rewarded [25][26]. - The company implements competitive compensation, stock options, and special reward funds to retain and motivate high-performing employees [26][27]. Group 6: Summary of Key Elements - The success of going global hinges on five key elements: understanding market dynamics, ensuring product quality and leadership commitment, strategic location selection, fostering an engaged workforce, and cultivating a strong organizational culture [29][30][31].