虎嗅APP·2025-07-26 08:50Core Viewpoint - Alibaba International is focusing on AIGC (AI Generated Content) and Agent tools to enhance efficiency and reduce costs in e-commerce workflows, with a clear emphasis on practical contributions to business performance [3][4]. Group 1: AI Development and Impact - Alibaba International's AI model Ovis has seen a significant increase in usage, with daily calls exceeding 1 billion by mid-2025, up from over 100 million in Q4 2024 [4]. - The implementation of AI Agents has led to a 15% year-on-year reduction in refund costs and a 5% increase in advertising ROI [4]. - AI solutions from Alibaba International account for nearly 40% of the overall SEO efforts [4]. Group 2: Strategic Focus Areas - The company is prioritizing three main areas for AI application: improving material quality and conversion rates to drive higher GMV, automating processes to reduce costs, and enhancing productivity through AI-human collaboration [3][4]. - The assessment of AI initiatives is based on their actual contribution to business value, including metrics like conversion rates and revenue growth [7]. Group 3: Organizational Approach to AI - The company emphasizes the need for a bridge role within teams, combining business acumen and technical knowledge to ensure effective demand insights [9]. - There is a focus on developing differentiated technical capabilities to maintain a competitive edge, especially as AI tools become more prevalent [7][8]. Group 4: Talent Development and Challenges - The emergence of AI tools is reshaping the engineering landscape, posing challenges for young engineers who may find traditional coding roles diminished [10][12]. - The recruitment strategy is shifting towards hiring product managers with algorithmic knowledge and a bold mindset to foster innovation [13][14].