2025年中国少儿综合能力教育研究报告

Core Insights - The article emphasizes the shift in education policy from exam-oriented to comprehensive development-oriented education, highlighting the growing consensus on the importance of quality education that focuses on the cultivation of children's overall abilities [1][2][10]. Policy Insights - The Chinese government has consistently issued policies to promote quality education, transitioning from an exam-oriented approach to one that emphasizes comprehensive development, creating a favorable environment for the growth of non-subject education markets [2][3]. - Key policies include the 2014 curriculum reform, the 2021 "double reduction" policy, and the 2022 regulations on non-subject training, all aimed at fostering quality education and meeting parental demand for non-subject education [2][3]. Financial Insights - National education funding has been steadily increasing, with total education expenditure exceeding 64,595 billion yuan in 2023, marking a 5.3% increase from the previous year. Per-student funding for kindergartens and primary schools has also seen growth, with kindergarten funding increasing by 7.2% [5][6]. Market Trends - The non-subject education market is entering an upgrade phase, driven by policy support and new curriculum reforms, with a focus on comprehensive ability cultivation for children aged 3-12. The market is expected to reach 646.3 billion yuan by 2024, with a CAGR of 20.44% from 2023 to 2027 [7][71]. - The shift from single-interest cultivation to comprehensive ability cultivation is evident, with a growing emphasis on skills such as critical thinking, creativity, and practical abilities [71][73]. Parental Insights - Parents are increasingly prioritizing the comprehensive development of their children, focusing on skills such as multi-language expression, critical thinking, and practical abilities. This shift is particularly pronounced among parents in high-tier cities and those with higher education levels [22][32][34]. - A significant portion of parents (over 90%) express willingness to repurchase comprehensive ability training courses, indicating a strong belief in the long-term benefits of such education [55]. Educational Model Transformation - The educational model is evolving from passive learning to an exploratory learning approach, emphasizing the integration of cross-disciplinary knowledge and the development of critical thinking and problem-solving skills [73][74]. - The future of education evaluation is expected to shift towards a more comprehensive and multi-dimensional assessment system, moving away from traditional standardized testing [76][77].