Tesla(US:TSLA) 经济观察报·2025-07-27 04:41Core Viewpoint - Tesla's reliance on a "blockbuster growth model" is being tested due to ongoing performance declines, prompting the company to adapt its strategy in its largest single market, China [2][4]. Financial Performance - In Q2 2025, Tesla reported revenue of $22.5 billion, a 12% year-over-year decrease, and a net profit of $1.17 billion, down 16% year-over-year [2][6]. - Tesla's vehicle deliveries in Q2 2025 were 384,100 units, a 13.5% decline year-over-year, marking the second consecutive quarter of year-over-year delivery declines [5][6]. - In the first half of 2025, Tesla delivered 720,800 vehicles, down 13.3% year-over-year, with Q2 deliveries in China contributing 129,000 units, accounting for 34% of global sales [7][8]. Market Strategy - Tesla is launching the Model Y L, a long-wheelbase luxury SUV specifically designed for the Chinese market, which is expected to be priced at 400,000 yuan [2][5]. - The Model Y L features significant size increases compared to the standard Model Y, with a length increase of 179mm, height increase of 44mm, and a wheelbase increase of 150mm [2][5]. - The introduction of the Model Y L is seen as a response to the competitive landscape in the large six-seat SUV segment, which has been rapidly growing with a compound annual growth rate exceeding 40% from 2021 to 2024 [7][8]. Competitive Landscape - The large six-seat SUV market is currently dominated by local brands such as Li Auto and Aito, which have established strong product definitions and pricing strategies [10][12]. - Tesla's entry into this segment may disrupt the existing market dynamics, as local competitors have been well-positioned with their offerings [11][12]. - Analysts suggest that Tesla's brand strength may not be sufficient to guarantee success in this new segment, as consumer preferences are increasingly focused on functionality and comfort [10][13].