新消费智库·2025-07-27 13:05New Consumption Highlights - WonderLab launched a new probiotic chewing gum product, combining probiotics and postbiotics with mint and green coffee complex [2][3] - MANNER collaborated with Shanghai Pudong Art Museum to introduce a new iced Americano inspired by Van Gogh's artwork [5] - Mengniu introduced a new live bacteria yogurt ice cream, made with at least 65% fresh milk and 100% live bacteria fermentation, recently awarded a silver prize for health innovation [3][5] - PepsiCo announced a new prebiotic soda, marking the first new flavor addition in 20 years, available in original and cherry vanilla [3] - Sun Valley launched a new fried product series, including flavors like crayfish and honey onion chicken sticks [3] - Asahi Group began trial sales of a yeast-based non-dairy milk product, LIKE MILK, which is free from 28 common allergens [7] - Xueji Chaohuo partnered with Yili to launch a new yogurt product made with fresh milk from Yili's farms [7] - Fi xXBody introduced a new air-puffed rice snack available in sea salt and barbecue beef flavors, containing a mix of ten grains and seeds [7] - Lee Kum Kee launched a low-sodium soy sauce with 25% less salt content, suitable for dipping and cooking [7] Industry Events - GODIVA announced a collaboration with LABUBU to launch a new ice cream series featuring various chocolate flavors [10] - Northeast retail giant Biyoute partnered with RELEX Solutions for supply chain planning [10] - Nike announced Karina from Aespa as a new brand ambassador, emphasizing diversity and female representation [10] - Keen launched its first trail running shoe, Seek, after two years of development [10] - Italian sportswear brand Hydrogen is entering the Chinese market, set to launch in Spring/Summer 2026 [10][13] - Taiwanese matcha brand "Yuqian Shangcha" opened its first store in Shanghai, focusing on high-end matcha products [10] - PAGEONE bookstore opened its first store in Jiangsu, continuing its expansion in China [10] - Popeyes announced the opening of five new stores in Shanghai [10] - Baosheng became the general agent for DYNAFIT in China, enhancing its outdoor brand portfolio [10] Investment and Financing Trends - Yangtuo Technology Inc., a maternal and infant e-commerce platform, applied for an IPO on the Hong Kong Stock Exchange [16] - Little Sesame, a US hummus brand, completed an $8.5 million Series A financing round [16] - Theo Health, a Scottish smart sportswear company, raised £1.2 million in funding [16] - Tianwei Food's major shareholder transferred 21.2 million shares, representing 1.99% of the company's total shares [18] - XPeng Huitian completed a $250 million Series B financing round to accelerate the development of its flying car [20] - Korean makeup brand Jungsaemmool received investment from CLSA Capital Partners, amounting to 500 million KRW (approximately 26 million RMB) [20] - Ulta Beauty is set to acquire UK beauty retailer Space NK, with the deal exceeding £300 million (approximately 2.9 billion RMB) [20] - Chanel acquired a 20% stake in Italian leather manufacturer Nuova Impala, strengthening its investment in the Italian supply chain [22] Food Industry Developments - Nongfu Spring's parent company launched "Birch Tree Juice," a 100% natural juice product sourced from high-quality birch trees [23] - Emerging health brand Ozzi introduced a natural drink aimed at controlling evening appetite [23] - if launched a limited edition jasmine rice-flavored coconut water to celebrate the 50th anniversary of China-Thailand diplomatic relations [24] - Qiaqia partnered with Taier to launch a new flavor of sunflower seeds inspired by sour fish soup [24] - UK candy brand Ruly introduced a caffeine-infused candy series [24] - Shiyan Studio launched new spicy flavors of crispy corn chips [24] - Yili's subsidiary Xu Jinhui collaborated with Haier Brothers to launch a new ice cream product [25] - Ganyuan introduced a Sam's Club exclusive freeze-dried hazelnut product [25] - Asahi launched Japan's first yeast-based milk product, LIKE MILK, with a 38% reduction in fat content [25] - Buzhu launched a new mint-flavored electrolyte water [25] Beauty Industry Updates - Chinese makeup brand Ju Duo plans to launch its first nourishing foundation line [28] - Tatcha is entering the Spanish market through Sephora [28] - Amorepacific's Ryo brand released a new scalp essence product [28] - Louis Vuitton introduced a new signature handbag, Express, in its Fall/Winter 2025 collection [28] - Aveda opened its first concept flagship store in China, located in Shanghai [32] - JD Health launched its first offline medical beauty clinic in Beijing [32] - Jaeger-LeCoultre released a new dating series watch featuring intricate floral designs [32] - Tiffany & Co. opened its largest flagship store in Asia in Tokyo [32] - Zhenyan launched a multi-dimensional protein repair system for skincare [32] - Onitsuka Tiger announced the launch of a new perfume series, marking its entry into the beauty sector [32]