中金 | 五问五答：人身险定价利率再度调整

Core Viewpoint - The article discusses the recent adjustments in the pricing interest rates for life insurance products, highlighting the implications for industry profitability, growth, and asset allocation [1][2][3][4]. Pricing Rate Adjustments - The predetermined interest rate for ordinary life insurance products is set to decrease from 2.5% to 2.0%, while the guaranteed interest rate for participating insurance will drop from 2% to 1.75%, and for universal insurance from 1.5% to 1.0% [2]. - Major companies like Ping An, China Life, and Taikang Life will switch to the new pricing rates after August 31 [2]. Impact on Industry Profitability - The reduction in predetermined interest rates is expected to lower the rigid repayment costs for new business, improving long-term interest rate risk for insurance companies [2]. - There are concerns that the short-term floating costs for participating insurance may increase, but the overall long-term profitability is anticipated to improve significantly [2]. Impact on Industry Growth - Short-term sales may experience a "stop-and-go" phenomenon due to channel dynamics, but the attractiveness of 2.5% priced products is diminishing [3]. - Long-term growth may face challenges for traditional insurance due to lower actual returns and liquidity, while participating insurance could see growth opportunities as floating returns may exceed those of traditional insurance [3]. Impact on Asset Allocation - Participating insurance has lower rigid cost liabilities and shorter effective durations compared to traditional insurance, allowing for more flexibility in asset allocation [3]. - Changes in asset allocation will likely occur gradually in response to shifts in liability structures [3]. Company-Specific Impacts - Companies that have already transitioned to participating insurance are expected to adapt more quickly to these changes, benefiting from established sales channels and lower liability bases [4]. - The proactive shift towards participating insurance reflects a long-term operational strategy that is crucial for creating sustained value in the life insurance sector [4].