1杯拿铁 = 1杯石油 ？星巴克减碳没有Plan B

Core Viewpoint - The article emphasizes the urgent need for Starbucks to reduce its carbon footprint, highlighting that the coffee industry has significant environmental impacts, and Starbucks must lead in sustainability efforts to maintain its brand image and protect its business [3][8][11]. Group 1: Carbon Footprint of Coffee - A traditional latte coffee generates a carbon footprint of approximately 0.55 kg, which is comparable to the carbon emissions from oil production [3][4]. - In contrast, a cup of tea has a significantly lower carbon footprint of only 0.03 kg [4]. Group 2: Starbucks' Commitment to Sustainability - Starbucks has over 30,000 stores worldwide, and its commitment to environmental responsibility is crucial for its brand image and customer loyalty [5][8]. - The company aims to achieve carbon neutrality across its global operations and supply chain by 2030, alongside reducing water usage and waste [11][12]. Group 3: Challenges in Carbon Reduction - Approximately 70% of Starbucks' carbon emissions come from its suppliers, making upstream supply chain decarbonization a critical challenge [5][13]. - The company is focusing on both reducing emissions in its direct operations and collaborating with suppliers to measure and optimize their carbon footprints [15][16]. Group 4: Technological Integration - Starbucks has implemented smart IoT systems in over 7,500 stores to track data in real-time, enhancing energy efficiency and operational performance [12]. - The company is also working on sustainable practices in its coffee innovation parks, achieving significant water savings and utilizing solar energy [12]. Group 5: Industry-Wide Implications - The article suggests that achieving sustainability in the coffee industry requires collective efforts from all stakeholders in the value chain [16]. - Starbucks' initiatives reflect a broader trend where companies are increasingly held accountable for their environmental impact, influencing market dynamics and consumer preferences [17][18].