这家出口商抱紧亚马逊“大腿”！再冲IPO！

Core Viewpoint - 聚智科技 is seeking to go public on the Hong Kong Stock Exchange, with over 88.2% of its revenue coming from overseas, primarily through Amazon sales, and a gross margin of 52.69% [1][7]. Group 1: Company Overview - 聚智科技, established in 2015 and headquartered in Hubei Huanggang, specializes in baby monitoring devices under the "HelloBaby" brand [4]. - The company has developed a 2.4GHz wireless digital audio-video baby monitor software, allowing parents to monitor their babies remotely [4]. - 聚智科技 has achieved significant sales milestones, with annual sales of baby monitors reaching 114 million units, and a historical high of nearly 140 million units projected for 2024 [4][6]. Group 2: Market Dynamics - The global baby monitor market is experiencing strong growth, driven by rising demand for baby safety products and increased health awareness among parents [3]. - The market is expected to grow from 14.5 million units in 2020 to 20.3 million units by 2024, with a compound annual growth rate (CAGR) of 8.8% [3]. - North America remains a key market, with sales projected to rise from 6.8 million units in 2022 to 8.1 million units by 2024 [3]. Group 3: Financial Performance - 聚智科技's revenue has shown consistent growth, with figures of approximately 190 million, 348 million, and 462 million yuan over the past three years [7]. - Net profit has also increased, reaching approximately 34.82 million, 63.37 million, and 94.69 million yuan during the same period [7]. - The company's gross margin has remained stable around 50%, with figures of 51.24%, 45.78%, and 52.69% over the past three years [7]. Group 4: Sales Channels and Market Share - Over 88.2% of 聚智科技's revenue is derived from overseas sales, with 75.5% coming from the U.S. in 2024 [6]. - The company ranks third in the export of baby monitors to the U.S., holding a market share of 17.4%, and is the leading online exporter with a 38.7% market share [6]. - Sales through third-party e-commerce platforms account for approximately 87.2% to 96.4% of total revenue during the reporting period, with Amazon being the primary platform [7]. Group 5: IPO Plans - 聚智科技 plans to use the proceeds from its IPO to expand sales channels, enhance brand awareness, develop new products, and upgrade existing products [8].