Core Viewpoint - The departure of Dou Dou (Wang Ruo Dun), a leading anchor of Dongfang Zhenxuan, marks the complete disintegration of the "golden generation" of knowledge-based e-commerce anchors, following the exits of Dong Yuhui and Jing Wen within a year [8][9]. Summary by Sections Departure of Dou Dou - Dou Dou announced his departure from Dongfang Zhenxuan, stating that he had proposed leaving five times during his tenure but ultimately decided to pursue independent entrepreneurship at this stage of his life [4][5]. - An internal source indicated that Dou Dou's departure was not surprising, as the company's operational model had become routine [2][5]. Impact on Dongfang Zhenxuan - Dou Dou's exit is significant as he is the third top anchor to leave within a year, following Dong Yuhui and Jing Wen, which raises concerns about the company's talent retention [9]. - Despite Dou Dou's departure, the performance of Dongfang Zhenxuan's "Meili Shenghuo" account remained stable, with no significant drop in followers and sales exceeding 100 million yuan in the past month [12]. Financial Performance - Dongfang Zhenxuan's financial report for the 2025 fiscal year showed a 9.3% year-on-year decline in operating income to 2.187 billion yuan, with a shift from a net profit of 160 million yuan to a net loss of 96.5 million yuan [10]. - Even after excluding the one-time impact of the separation from "Yu Hui Tong Xing," the adjusted net profit was only 32.7 million yuan [10]. Future Plans of Dou Dou - Dou Dou has accelerated his commercialization efforts post-departure, with plans to officially launch a new team in August, allocating 50% of his efforts to live streaming, 30% to short videos, and 20% to other areas [7][9]. - He expressed a desire to accept invitations from the entertainment industry, indicating a shift in his career focus [7]. Industry Trends - The live e-commerce industry is experiencing a trend of "de-headification," leading Dongfang Zhenxuan to shift resources towards self-operated products and supply chains, diminishing the individual value of anchors [12]. - Following the split with "Yu Hui Tong Xing," the company has indicated that it will not allow any anchor to establish an independent platform [12].
一年失三将！顿顿自曝五提离职内幕，东方甄选“黄金一代”终结