Core Viewpoint - Reddit's unsustainable growth rate is showing signs of cracks, leading analysts to adopt a bearish outlook on the stock due to overvaluation and a shift towards more normalized growth rates [1]. User Growth and Financial Performance - Reddit reported a slowdown in quarterly user growth, with daily active users (DAU) increasing by 31% year-over-year to 108.1 million in the first quarter [3]. - The company has reached 400 million weekly active users, but its second-quarter performance expectations are not optimistic due to ongoing interference from Google [5]. - As of April, DAU totaled 107.6 million, reflecting an 18% year-over-year increase, but the growth rate is normalizing, with a limited sequential increase compared to the first quarter [6]. - The actual logged-in DAU grew by only 23% to 48.7 million, indicating a normalization in high-value user growth, while the growth rate for unlogged users was significantly higher at 51% [6]. - Reddit's revenue has seen substantial growth due to a combination of user growth and a 23% increase in average revenue per user (ARPU) [6]. Market Position and Competitive Landscape - Reddit's ARPU has reached $6.27 in the first quarter, approaching levels seen in other social media companies like Pinterest, which has an ARPU of $6.54 [10]. - The shift in Google's focus towards AI search is expected to pose significant risks for Reddit, as it may reduce the referral traffic from search engines [12]. - The stock price of Reddit has dropped from $230 to $150, despite reporting strong growth, with a current price-to-sales ratio of 14 times [13]. Challenges and Future Outlook - The company faces challenges similar to other social media platforms that struggle to maintain significant user growth as they reach billions in sales [15]. - Despite a strong increase in app downloads in April and May, this did not translate into DAU growth, and a slowdown in downloads in June suggests ongoing difficulties ahead [15]. - Investors should be cautious as Reddit's pricing is based on its own performance rather than sustained user growth driven by AI transformation [16].
Reddit：关注用户疲软趋势