抖音整合即时零售业务，抖音超市合并至小时达｜独家

Core Viewpoint - Douyin Supermarket is being merged into Douyin Xiaoshida to enhance the efficiency of instant retail business [3][10]. Summary by Sections Douyin Supermarket Launch and Initial Strategy - Douyin Supermarket was launched in the first week after the 2023 Spring Festival, aiming to provide an online self-operated business similar to JD Supermarket [4]. - The initiative was intended to meet user demands for e-commerce purchasing experiences, particularly in service and logistics efficiency [4]. - The supermarket underwent a year of preparation and piloting in cities like Guangzhou, Shenzhen, and Hangzhou before its official launch [4]. Operational Model and Challenges - Douyin Supermarket adopted a mixed operational model combining consignment and self-operated sales, unlike JD Supermarket's fully self-operated approach [4]. - The fulfillment capability of Douyin Supermarket has been criticized, with many products taking several days for delivery, while only a few can achieve next-day delivery [4]. Instant Retail Competition - Instant retail has become a competitive focus among major companies, with Douyin Xiaoshida gaining prominence alongside Douyin Supermarket [6]. - Xiaoshida offers a one-hour delivery service for various products, including fresh produce and daily necessities, and has been integrated into the Douyin Supermarket interface [5][7]. Market Positioning and Future Directions - The integration of Douyin Supermarket and Xiaoshida reflects a strategic shift towards prioritizing instant retail, as the advantages of online supermarkets diminish [10]. - The industry has seen a growing acceptance of instant retail services, making it a more favorable option for Douyin at this time [10]. - Douyin's previous attempts in the food delivery sector faced challenges, leading to a renewed focus on Xiaoshida as the primary instant retail service [8][9].