理想i8定价？

Core Pricing - The official pre-sale price range for the Ideal i8 is set at 350,000 to 400,000 yuan, with the final price to be announced on July 29. Users who pre-order between July 17 and 29 will enjoy priority delivery rights [1] - Conservative pricing strategy suggests a final price likely between 340,000 and 390,000 yuan, slightly higher than the range for the extended-range L8 starting at 321,800 yuan, aligning with the logic that pure electric vehicles have higher costs [1] - Aggressive pricing strategy could see the price drop to between 320,000 and 370,000 yuan [2] User and Market Feedback - Target user profile includes a significant portion (50%) of users from BBA car owners, families with two or more children, and users needing a pure electric six-seater. Price sensitivity is high, with strong product support needed for decisions above 350,000 yuan [2] - Market controversies include design disputes regarding the MPV-style low drag coefficient shape (0.218), which sacrifices front trunk space and is criticized as "non-traditional SUV" [2] - Pricing doubts arise from some users expecting "oil-electric parity," believing a price around 320,000 yuan is more reasonable [3] Competitors - The Leidao L90 starts at 279,900 yuan, offering superior space and storage (front trunk + deep rear trunk), but lacks the third-row space and luxury feel compared to the i8 [4] - The Aito M8 pure electric version is expected to start at over 380,000 yuan, with Huawei's ADS smart driving as a core differentiator [5] Commentary - The pricing of the i8 is seen as a reflection of Ideal's values. For a company that prioritizes "exceeding user needs," the i8's price should not exceed that of the L8 [6]