美团：绝不自营，绝不下场与商家竞争

Core Viewpoint - Meituan emphasizes its commitment to not engage in direct competition with merchants, focusing instead on infrastructure development to support them, while ensuring consumer satisfaction through quality and convenience [1]. Summary by Sections - Brand Launch and Performance - After more than six months of trial operation, Meituan officially launched the "Raccoon Canteen" brand in early July, resulting in a significant increase in search volume for Meituan and Meituan Takeaway App-related keywords, which surged over 40 times compared to June [1]. - The overall exposure of Raccoon Canteen merchants increased by 164%, and order volume rose by 60% [1].