苹果在中国首次关闭直营店

Core Insights - Apple is set to close its first official retail store in China, located in Dalian, on August 9, 2025, due to declining foot traffic and an expired lease [1][2] - Currently, Apple operates 49 retail stores in China, including a new store opening in Shenzhen on August 16 [3] - In the second quarter of fiscal year 2025, Apple's revenue reached $95.36 billion, a 5% year-over-year increase, while net profit also grew by 5% to $24.78 billion. However, revenue from the Greater China region declined by 2% to $16.00 billion [4] - Apple's stock has underperformed this year, with a cumulative decline of 14%, bringing its market capitalization to approximately $3.19 trillion [5] - In the Chinese smartphone market, Huawei leads with a 18.1% market share, having shipped 12.5 million units in the second quarter, followed by ViVO, OPPO, and Xiaomi [6]