Core Viewpoint - Apple is closing its first official retail store in China, the Dalian Baitian City store, due to declining foot traffic and lease expiration, while simultaneously opening a new store in Shenzhen, indicating a strategic shift in its retail presence in the region [1][2]. Group 1: Store Closures and Openings - The Dalian Baitian City store will cease operations on August 9, 2025, marking Apple's first store closure in China since its establishment in 2015 [1]. - Apple is set to open a new store in Shenzhen on August 16, 2025, which will be the third Apple retail location in the city [1]. - Currently, Apple operates 49 retail stores in mainland China, with the highest concentration in Shanghai (8 stores) and Beijing (5 stores) [1]. Group 2: Financial Performance - In the second quarter of fiscal year 2025, Apple reported revenue of $95.359 billion, a 5% year-over-year increase, and a net profit of $24.780 billion, also up 5% [1]. - Revenue from the Greater China region was $16.002 billion, reflecting a 2% year-over-year decline [1][2]. Group 3: Market Competition - Apple's stock has declined over 14% this year, with a current market capitalization of approximately $3.19 trillion [2]. - The decline in Apple's performance in the Greater China market is attributed to increased competition from local brands and changes in subsidy policies [2]. - In the second quarter, Huawei led the Chinese smartphone market with a shipment of 12.5 million units, capturing an 18.1% market share, followed by ViVO, OPPO, and Xiaomi [2].
苹果首次在中国关停直营店