日本经济衰退30年，那些仍在赚钱的品牌都做对了什么？

Core Viewpoint - Japan has entered a super-aged society, necessitating all businesses to address the silver economy or the needs of the elderly [2][11]. Group 1: Market Trends - Companies, even those selling children's clothing, are focusing on researching the needs of the elderly, as grandparents often purchase clothing for their grandchildren [2]. - The food industry in Japan is concentrating on addressing the demands of older consumers, with successful examples like Yakult Y1000, which has gained popularity due to its sleep aid effects [2][5]. Group 2: Product Innovations - There is a lack of blockbuster products in the Japanese market; however, products that cater to common elderly needs, such as good sleep, are performing well [5]. - Companies like Suntory are diversifying their offerings beyond alcoholic beverages to include health foods and nutritional products in response to the silver economy [5]. - Ajinomoto has also launched numerous products aimed at the elderly demographic [8]. Group 3: Strategic Insights - The concept of a distinct "silver track" is dismissed; instead, businesses are making minor innovations to adapt to an aging society based on their existing product lines [9][10]. - As population structures change, all businesses must prepare and innovate to meet the evolving demands, which is particularly relevant for markets like China that are also aging [11].