苹果首次在中国关停直营店，回应来了！

Core Viewpoint - Apple's decision to close its first retail store in China after 17 years has raised concerns, attributed to the financial crisis of the Dalian Baijian City shopping center where the store is located [3][6]. Group 1: Store Closure Details - The Apple Store in Dalian Baijian City will cease operations on August 9, marking the first closure of an Apple retail store in China since the first store opened in Beijing in July 2008 [1][3]. - The closure is linked to the departure of multiple retailers from the shopping center, which has been facing severe financial difficulties and legal issues since 2022 [3][6]. - Notable brands that have closed their stores in the same shopping center include Versus, Coach, Kenzo, and Hugo Boss, among others [3]. Group 2: New Store Openings - Despite the closure in Dalian, Apple plans to open a new store in Shenzhen on August 16, which will be its third retail location in the city [3][6]. - Earlier this year, Apple opened its first retail store in Anhui at Hefei Mixc, and last year, it opened its eighth store in Shanghai [6]. Group 3: Market Performance and Challenges - Apple's revenue from the Greater China region was reported at $16 billion for the second quarter of the 2025 fiscal year, showing a year-on-year decline of 2% [6]. - The overall smartphone market in China saw a shipment volume of 68.96 million units in the second quarter, a decrease of 4% year-on-year, with Apple holding a 13.9% market share, ranking fifth [7]. - IDC noted that Apple's shipment volume exceeded expectations, partly due to price reductions and promotional activities during the "618" shopping festival [7].