汽车巨头电气化“大撤退”

Core Viewpoint - The global automotive industry is experiencing a shift from aggressive electric vehicle (EV) strategies to a more cautious approach, with many companies now favoring hybrid models as a transitional solution amid market challenges [2][3][4]. Group 1: Company Strategies - Mazda has paused its pure electric push and is focusing on plug-in hybrid models, reflecting a cautious strategy in response to lower-than-expected EV demand [9][10]. - Lexus has postponed its goal of full electrification by 2035, extending the lifecycle of existing hybrid and fuel models due to consumer concerns over EV range anxiety [14][15][17]. - Audi has reversed its plan to stop developing internal combustion engine vehicles, indicating a continued commitment to hybrid technology [23]. - Mercedes-Benz has adjusted its strategy to allow for a coexistence of fuel and electric vehicles, relaxing its 2030 electrification target [24]. - BMW has restarted its development of range-extended hybrid technology and lowered its sales expectations for electric models by over 20% [25]. Group 2: Market Trends - There is a growing consumer preference for hybrid vehicles, as evidenced by Ford's report of a 30% increase in traditional hybrid sales, while EV sales have declined significantly [31][32]. - The automotive industry is in a transitional phase where traditional technologies remain crucial for competitiveness and profitability, with hybrid technology reaffirming its strategic value during this period [34].