LI AUTO(US:LI) 雪豹财经社·2025-07-29 23:47Core Viewpoint - Li Auto is accelerating its transition to the pure electric era with the launch of its first pure electric SUV, the Li Auto i8, which is set to begin deliveries on August 20, 2023 [3][4]. Group 1: Product Overview - The Li Auto i8 is defined as a family six-seat SUV, combining features of an off-road vehicle, luxury sedan, and MPV [4]. - The i8 is available in three versions: Pro priced at 321,800 yuan, Max at 349,800 yuan, and Ultra at 369,800 yuan, with various promotional offers for early buyers [5]. - The design of the i8 is inspired by yachts, aiming for lower drag coefficients and better cabin space utilization [7]. Group 2: Market Strategy - Li Auto aims to capture a larger share of the pure electric market, which is crucial for the company's next growth phase [4][8]. - The company has built 3,000 supercharging stations and 16,000 supercharging piles, claiming the highest coverage rate in the industry [7]. - The i8 is positioned as a key product to drive sales, with expectations to achieve a sales target of over 500,000 units in 2024 [9]. Group 3: Competitive Landscape - The i8 faces competition from established players like Tesla's Model Y and emerging models such as the Leado L90 and Hongmeng Zhixing's M8 [12]. - Li Auto's previous model, the MEGA, faced challenges but has seen a threefold increase in sales, indicating potential for the i8 [13]. - The company is focusing on brand strength and user experience to differentiate itself in a crowded market [13].