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释永信后,少林寺的生意经何去何从?
首席商业评论·2025-07-30 04:08

Core Viewpoint - The article discusses the rise and fall of Shi Yongxin, the former abbot of Shaolin Temple, highlighting the temple's commercialization under his leadership and the recent criminal allegations against him, which have led to his removal from the position [3][10][39]. Group 1: Background and Rise of Shaolin Temple - Shaolin Temple's popularity surged after the 1982 film "Shaolin Temple," which was a pivotal moment for its global recognition [6]. - Shi Yongxin played a crucial role in promoting Shaolin culture worldwide, leading the Shaolin monk troupe on international tours [8]. - He transformed Shaolin Temple into a significant cultural brand, being the first abbot with an MBA degree, and was often referred to as the "CEO of Buddhism" [10][39]. Group 2: Commercialization Efforts - Shi Yongxin initiated the commercialization of Shaolin Temple, starting with the establishment of a martial arts troupe shortly after becoming abbot in 1987 [12]. - The temple launched various businesses, including a tea company and a publishing house, and even opened a Taobao store in 2008 [14][15]. - By 2022, Shaolin Temple had registered 706 trademarks across multiple sectors, making it one of the most valuable brands in China [18]. Group 3: Revenue Streams - Shaolin Temple attracts around 4 million visitors annually, generating approximately 350 million yuan in ticket sales, with the temple receiving about 100 million yuan from this revenue [24]. - Additional income sources include incense offerings, which could exceed 600 million yuan annually, and tuition fees from martial arts schools [26]. - The Shaolin monk troupe's performances abroad can earn between 100,000 to 500,000 USD per show, contributing significantly to the temple's income [26]. Group 4: Recent Controversies and Allegations - Shi Yongxin faced allegations of criminal activities, including embezzlement and maintaining improper relationships, leading to his removal as abbot [3][30]. - Reports suggest that the temple's financial practices were opaque, with claims of misappropriation of funds and lack of transparent auditing [37]. - The commercialization of Shaolin Temple has blurred the lines between religion and business, raising questions about the sustainability of its brand and values [39].