又丑又贵的溯溪鞋，萨洛蒙和迪卡侬争着抢

Core Viewpoint - The article discusses the rising popularity of "ugly shoes," particularly creek shoes, driven by a shift in consumer preferences towards comfort and practicality over traditional aesthetics, highlighting significant market growth and consumer engagement in this segment [5][10][20]. Group 1: Market Trends - Creek shoes have gained substantial traction, with Tmall reporting a 75% year-on-year increase in transaction value and over 120% growth in transaction volume for outdoor footwear in 2024 [10]. - The popularity of creek shoes is reflected in social media engagement, with discussions on platforms like Xiaohongshu exceeding 80 million views and nearly 40,000 participants [10][12]. - The creek shoe market is characterized by a diverse price range, allowing consumers greater freedom in selection, which contrasts with the dominance of Crocs in the clog market [13][15]. Group 2: Consumer Behavior - Young consumers are increasingly drawn to creek shoes as they seek comfort and a break from traditional beauty standards, aligning with a broader cultural shift towards self-expression and individuality [20][21]. - The trend of "ugly shoes" is seen as a response to societal pressures, with brands like Crocs and KEEN embracing this aesthetic to resonate with younger audiences [25][27]. - The article notes that the appeal of creek shoes lies in their versatility, allowing for seamless transitions between outdoor activities and everyday wear, which is particularly attractive to younger consumers [16]. Group 3: Competitive Landscape - The creek shoe market is becoming increasingly competitive, with numerous brands entering the space, leading to a fragmented market compared to the more concentrated clog market dominated by Crocs [13][34]. - Price segmentation is evident, with top-tier brands like KEEN priced between 1200-2300 RMB, while mid-tier options range from 400-1200 RMB, and budget-friendly choices from domestic brands fall between 150-450 RMB [15]. - Despite the growth, there are concerns about the sustainability of creek shoes' popularity, as they may be susceptible to changing consumer preferences and economic conditions [30][34]. Group 4: Challenges - The article highlights potential pitfalls for creek shoes, including quality issues reported by consumers, which could hinder broader acceptance and market penetration [37]. - The overall economic environment is shifting towards cautious consumer spending, which may impact the sales of creek shoes and other non-essential footwear [34][35]. - Brands must prioritize consumer needs and quality to maintain their market position, as neglecting these aspects could lead to a decline in popularity [37].