1H’25中国乘用车12.0”+中控搭载率达60%，同比增长11个百分点

Core Insights - The trend of large display screens in vehicle cockpits is becoming increasingly prominent, with the central control CID as the key interactive interface [2][11] - In the first half of 2025, the installation volume of central control CIDs in China's passenger cars reached 12.84 million, a year-on-year increase of 12%, with an installation rate of 98% [5][6] Group 1: Market Overview - In 1H'25, the average size of central control CIDs for new energy vehicles was 14.1 inches, while for fuel vehicles it was 11.0 inches, reflecting increases of 0.4 inches and 0.5 inches respectively [7] - The average CID size for domestic passenger cars was 13.2 inches, up 0.5 inches year-on-year, surpassing the average size of joint venture passenger cars at 11.1 inches [9] Group 2: Size Distribution - The installation rate of CIDs sized 12.0 inches and above reached 60% in 1H'25, marking an increase of 11 percentage points year-on-year [6] - The average CID sizes for different types of passenger cars in 1H'25 were 13.6 inches for MPVs, 12.7 inches for SUVs, and 12.1 inches for sedans, with year-on-year increases of 1.5 inches, 0.4 inches, and 1.1 inches respectively [8] Group 3: Price Segmentation - For vehicles priced at 20 million yuan and above, the average CID size exceeded 13.5 inches, with sizes increasing as the price range rises [10]