【申万宏源策略】重点关注港股大众消费的行业轮动！——港股行业比较之育儿补贴政策影响分析

Group 1 - The article emphasizes that the Hong Kong stock market is currently undervalued in the consumer goods sector, with a potential for a rebound driven by the child-rearing subsidy policy [2][6] - The child-rearing subsidy policy serves as a catalyst for the rotation towards the consumer goods sector, with significant price increases observed in entertainment products, jewelry, and cosmetics, which rose by 123.5%, 119.2%, and 40.5% respectively from January 2, 2025, to July 21, 2025 [2] - The valuation metrics indicate a significant disparity between new consumption and traditional consumer goods, with the weighted P/E ratios for entertainment products, jewelry, and cosmetics at 92.5x, 48.2x, and 45.5x, while the ratios for leisure food, beverages, personal care, and home goods are much lower [2] Group 2 - The mid-term outlook suggests an increased probability of a reversal in the consumer goods sector, as the market has already priced in pessimistic expectations for certain industries, including healthcare and essential consumption [3] - The article argues that while the fundamentals of the consumer goods sector may still be improving, the stock prices are poised for a breakout, reflecting future expectations [4] - The investment landscape in Hong Kong is not limited to leading companies, as there is a growing presence of institutional investors, which is expected to sustain high levels of investment in the Hong Kong market [4] Group 3 - The concept of "good housing" is introduced as a structural increment in the real estate market, which may lead to a supply-demand imbalance, further supported by the child-rearing subsidy policy [5] - The article highlights the importance of continuous supportive policies for child-rearing, such as free preschool education, which will lower the cost of raising children and enhance birth rates [5] - The introduction of the child-rearing subsidy policy reinforces the bullish outlook for the Hong Kong stock market, indicating a potential bull market driven by structural reforms and supportive policies [6]