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小米SU7比特斯拉更保值?雷军被网友喷惨了
TeslaTesla(US:TSLA) 商业洞察·2025-07-30 09:24

Core Viewpoint - The article discusses the high resale value of the Xiaomi SU7, which is reported to be 88.91%, and contrasts it with Tesla's resale values, raising questions about the validity of the data and the marketing strategies employed by Xiaomi [2][6][23]. Group 1: Resale Value Analysis - The Xiaomi SU7's reported one-year resale value of 88.91% is the highest among all models in a recent report, which has sparked significant discussion and skepticism [2][6]. - Critics argue that the report lacks detailed statistical methods and does not differentiate between the various models of the SU7, leading to potential misinterpretation of the data [6][10]. - A detailed analysis of second-hand prices from various platforms shows significant discrepancies in resale values among different SU7 models, with the SU7 Max having a much lower resale rate of 80.7% [15][20]. Group 2: Market Dynamics - The high resale value of the Xiaomi SU7 is attributed to supply shortages rather than consumer perception of quality, contrasting with Tesla's resale values, which are based on established market reputation [26][30]. - Xiaomi's production capacity is currently unable to meet demand, resulting in long wait times for new orders, which contributes to the perceived high value of the SU7 [30][34]. - In contrast, the SU7 Ultra has seen a significant drop in resale value due to oversupply in the second-hand market, highlighting the impact of supply-demand dynamics on vehicle valuation [19][34]. Group 3: Comparison with Tesla - The article emphasizes that comparing Xiaomi SU7's resale value with Tesla's is misleading, as Tesla's high resale values are supported by consumer trust in product quality and performance over time [40]. - Tesla vehicles have demonstrated consistent performance and reliability, contributing to their strong resale values, while the Xiaomi SU7 has not yet undergone long-term market evaluation [35][40]. - The article concludes that Xiaomi's marketing strategy may be overly optimistic and not reflective of the actual market conditions for the SU7 [23][40].