LI AUTO(US:LI) 第一财经·2025-07-30 13:21Core Viewpoint - Li Auto has launched its first pure electric SUV, the Li Auto i8, which aims to expand its product lineup and address market competition in the high-end electric vehicle segment [1][2]. Group 1: Product Launch and Features - The Li Auto i8 features a tri-cell lithium-ion 5C supercharging battery with two versions: 90.1 kWh and 97.8 kWh, offering CLTC ranges of 670 km and 720 km respectively, starting at a price of 321,800 yuan [1]. - The i8 is part of Li Auto's strategy to focus on user value rather than sales targets, with plans to enter the top tier of pure electric brands within three years [1][2]. - The company plans to launch a second pure electric model, the i6, in September 2025 [1]. Group 2: Market Position and Competition - In 2024, Li Auto achieved over 500,000 annual sales, ranking first among new car manufacturers, with its range of extended-range vehicles dominating the market [2]. - The competition in the extended-range hybrid market is intensifying, particularly with the introduction of models like Huawei's Aito and others, affecting Li Auto's market share in the 400,000 yuan and above segment [2][4]. - The pure electric SUV market above 300,000 yuan is still developing, with less than 80,000 units sold in the first four months of 2025, indicating limited market scale and a lack of blockbuster models [3]. Group 3: Consumer Concerns and Challenges - Consumer "charging anxiety" is a significant factor hindering the growth of high-end pure electric vehicles, despite the potential for star models in the market [3]. - Li Auto's CEO revealed that the i8 will feature the latest intelligent driving assistance system and plans to accelerate the establishment of supercharging stations to alleviate consumer concerns [3][4]. - The launch of the i8 faces challenges from established competitors like Tesla and NIO, as well as potential brand recognition issues due to the company's previous focus on extended-range vehicles [4].