Core Insights - The core viewpoint of the article is that the baozi chain brand "Tangshangtang" is expanding its business model by focusing on quality ingredients and a unique operational strategy, which includes a shift from direct management to a partnership model for store expansion [1][4]. Group 1: Business Model and Expansion - Tangshangtang has completed a Pre-A round financing of several million yuan, which will be used for supply chain development and team building [1]. - The brand plans to open 100 new stores in Hefei and prioritize expansion in surrounding provinces like Jiangsu and Hubei [8]. - The company has decided to adopt a partnership model for store operations, which allows for better quality control compared to traditional franchise models [4]. Group 2: Product Offering and Market Position - Tangshangtang's baozi are priced higher than average, with pork buns at 3.5 yuan and stir-fried beef buns at 6 yuan, yet they have successfully positioned themselves as an all-day dining option [3]. - The company uses high-quality ingredients, including first-class fresh pork from listed companies and premium seasonings, which differentiates them from traditional baozi shops [3][4]. - The current sales distribution shows that breakfast accounts for 50%, lunch 10%, and dinner 40% of total sales, indicating a successful penetration into dinner service [3][10]. Group 3: Operational Efficiency and Supply Chain - The company has established a new supply chain factory in Hefei, which will support the needs of 200 stores, streamlining the preparation of ingredients [7]. - The investment cost for a small dining store is around 300,000 yuan, with an average monthly revenue of 200,000 yuan [5]. - The operational model includes three types of store layouts, with a focus on small dining spaces that enhance customer experience while maintaining quality [5].
决心开放联营合伙制,现制包子连锁品牌「堂上堂」完成数百万元Pre-A轮融资丨早起看早期
36氪·2025-07-31 00:26