这家公司想“躺赢”

Core Viewpoint - The article discusses the growth and market position of "Lemo Bar," a company specializing in shared massage chair services in China, highlighting its upcoming IPO and significant market presence. Company Overview - Lemo Bar's parent company, Fujian Lemo IoT Technology Co., Ltd., has submitted an IPO application to the Hong Kong Stock Exchange, with a focus on expanding its massage chair services across China [6]. - Established in May 2014, Lemo Bar operates in high-traffic public areas, providing self-service massage through mobile payment options [6][10]. Market Position - Lemo Bar has over 48,000 service points and 535,000 massage machines across 339 cities in China, achieving profitability with a net profit exceeding 80 million yuan [6][8]. - The company holds a market share of over 50% in the machine massage service sector, ranking first in transaction volume among its competitors from 2022 to 2024 [8]. Financial Performance - Revenue from machine massage services accounted for over 95% of total income, with reported revenues of 330 million yuan, 587 million yuan, and 798 million yuan for 2022, 2023, and 2024 respectively, showing significant year-on-year growth [10][11]. - The company’s net profit saw a dramatic increase, with a year-on-year growth of 1,248% in 2023 [11]. Expansion Strategy - Lemo Bar plans to use the funds raised from the IPO to expand its service network, enhance technology, and improve brand recognition [11]. - The company aims to increase its service points from 21,727 in December 2022 to 45,993 by December 2024, representing a compound annual growth rate (CAGR) of approximately 45.49% [7].