Core Viewpoint - The pricing strategy for the LeDao L60 is expected to further decrease, with competitive pricing aimed at capturing the market for large electric SUVs [1][2][5]. Pricing Strategy and Market Competitiveness - The expected official price for the LeDao L60 ranges from 26.99 million to 27.99 million, with a potential drop of about 10,000 yuan [1]. - The BAAS (Battery as a Service) plan is projected to be priced between 18.99 million and 19.39 million, possibly dropping to around 18 million [1]. - Compared to competitors like the AITO M8 (over 400,000 yuan) and Li Auto i8 (32-37 million yuan), the L90 aims to create a competitive edge by positioning itself in the 27-30 million yuan range, targeting the six-seat SUV market [2]. BAAS Strategy Advantages - The BAAS rental scheme lowers the entry price to below 200,000 yuan, effectively targeting fuel vehicle competitors like the Highlander [3]. Delivery Schedule Assurance - The delivery of existing vehicles is set for August 1, which helps avoid delays and accelerates sales conversion for the L60 [4]. Market Potential and Sales Forecast - The LeDao L90, with a pre-sale price of 27.99 million for the complete vehicle and 19.39 million for the rental option, is positioned for high cost-performance, with the official price likely to drop by another 10,000 yuan [5]. - The vehicle's key advantages include spacious three-row seating, a battery swap system, and enhanced safety features (9 airbags and 9800-ton die-casting). If deliveries proceed smoothly in August, it could become the best-selling large electric SUV in 2025, with a stable monthly sales target of 6,000 units [5].
乐道L90定价?
数说新能源·2025-07-31 03:32