售价2万一台的智能健身器械，这家深圳公司要攻下全球高端家庭市场｜Insight全球

Core Viewpoint - The article discusses the emergence of AEKE, a startup focusing on smart home gym equipment, which aims to capture the growing demand for personalized and intelligent fitness solutions in the home fitness market, particularly targeting young consumers [4][6][38]. Industry Overview - The traditional fitness equipment market has seen minimal innovation, with a compound annual growth rate (CAGR) of only 5.3% from 2020 to 2027 [4]. - The COVID-19 pandemic has accelerated the demand for home fitness equipment, with the global digital fitness market expected to exceed $80 billion by 2025, with the U.S. accounting for 40%-50% of the market share [6]. Company Strategy - AEKE was founded to address the gap in the smart fitness equipment market, focusing on fragmented home workouts and offering integrated hardware and software solutions [10][38]. - The company launched its first product, Smart Home Gym K1, which raised over 15 million RMB on Kickstarter within a month, indicating strong market interest [12]. Product Features - Smart Home Gym K1 is designed for high-end consumers, featuring a 4K touchscreen, surround sound, and the ability to simulate various gym equipment [18]. - The product emphasizes ease of use with a compact footprint of only 0.3 square meters and requires no installation, thus avoiding damage to home interiors [22][19]. AI Integration - AEKE has developed an AI personal training system that assesses users' fitness levels and provides personalized workout and dietary plans, addressing the common challenges faced by new fitness enthusiasts [31]. - The AI system continuously monitors user performance and adjusts training plans based on real-time data, enhancing user engagement and effectiveness [31]. Market Expansion - AEKE plans to accelerate its international expansion, targeting the U.S. market first, with a goal to achieve overseas revenue of over 100 million RMB by 2025 [38]. - The company aims to differentiate itself in a competitive hardware market by focusing on emerging segments that have not yet been saturated by industry giants [39].