Group 1 - DJI is entering the vacuum cleaner market with the launch of its first robot vacuum product, branded as "ROMO," expected on August 6. The product will have two types of transparent and white shells, and three models: S standard version, A advanced version, and P flagship version. As of July 29, over 27,000 units have been pre-ordered on JD.com [1] - DJI's overseas revenue accounted for 80% of its total revenue of 50 billion yuan in 2023. The company has established a multi-channel sales model, including partnerships with major retailers like Best Buy and MediaMarkt, and has showcased its drones in over 500 Apple retail stores globally. This entry into the vacuum cleaner market is expected to enhance global exposure and recognition of the product category [2] - Related OEM companies are likely to benefit from DJI's entry into the vacuum cleaner market [3]
国泰海通｜家电：大疆入局扫地机赛道，加速清洁品类教育
国泰海通证券研究·2025-07-31 12:39