中国品牌出海，如何在不确定中锚定「确定」？2025出海大会嘉宾超级金句来了

Core Insights - Chinese companies are at a critical juncture for overseas expansion, transitioning from "Made in China" to "Created in China" and now to "Belief in China" [2][5][7] Group 1: Conference Overview - The 2025 Outbound Conference held in Zhejiang focused on themes of "certainty in uncertainty" and "doing business globally," covering sectors like consumption, technology, e-commerce, finance, and new energy [2][3] - The conference aimed to provide insights on outbound trends, regional policies, brand strategies, cultural understanding, and innovative models to assist Chinese companies in their global journey [2][3] Group 2: Key Trends and Strategies - Successful outbound companies share three common traits: clear strategic planning, deep market insights, and sustained strategic determination [7] - The key to Chinese companies' overseas success lies in product technology's irreplaceability, deep localization capabilities, and a long-term strategic mindset [7] Group 3: Regional Insights - Dubai is a preferred choice for Chinese companies entering the Middle East due to stable Sino-Arab relations, clear government economic strategies, and a favorable business environment [11] - Abu Dhabi has transformed its economy, with non-oil sectors now exceeding oil's contribution to GDP, making it an attractive destination for Chinese investments [56] Group 4: Challenges and Solutions - The food and beverage sector faces challenges such as precise user research, distinct cultural symbols, and stringent compliance requirements when expanding overseas [12] - Companies must build a strong employer brand to attract local talent, focusing on aspects like leadership background, salary, and promotion opportunities [20] Group 5: Compliance and Risk Management - Compliance categories for outbound enterprises are diverse, including data compliance and export control, necessitating tailored team structures based on specific needs [24] - Companies should engage Chinese law firms for legal risk analysis and compliance cost savings when venturing abroad [24] Group 6: Market Adaptation and Innovation - Chinese sellers have shown resilience in adapting to changing environments, with significant sales growth in European markets despite external uncertainties [25] - The new globalization era emphasizes collaborative and sustainable business practices, requiring companies to enhance tactical capabilities and establish cooperative systems [27] Group 7: Cultural and Brand Considerations - Cultural understanding is crucial for successful overseas branding, as local consumers may not resonate with products that were popular in China [55] - AI serves as an accelerator for cultural outreach but cannot replace the human understanding of cultural nuances [51]