AI 正在冲击传统搜索，但谷歌的搜索收入却创了历史新高

Core Viewpoint - Traditional search engines are perceived to be dying under the impact of Chatbot and AI search products, yet Google's search revenue has reached a historical high of $54.2 billion, growing 12% year-over-year [2][3][8]. Group 1: Google's Performance - Google's search revenue for Q2 reached $54.2 billion, exceeding analyst expectations of $52.9 billion [8]. - The launch of the AI Overview feature has significantly increased monthly active users from 1.5 billion to over 2 billion [7][8]. - The AI Overview feature, based on the Gemini model, has led to a 49% increase in search display counts since its launch [7]. Group 2: Impact of AI Overview - The AI Overview feature has caused a substantial decline in user click-through rates, with clicks on other websites dropping from 15% to 8% when AI answers are present [12][17]. - Only 1% of AI Overviews lead to clicks on the cited sources, which are primarily Wikipedia, YouTube, and Reddit [17]. - Users are increasingly ending their browsing sessions after viewing AI-generated content, raising concerns about the accuracy of information provided by generative AI [18]. Group 3: Future Challenges - Google faces the challenge of balancing traffic with source institutions, particularly regarding advertising revenue [19].