苏超赛事消费洞察报告

Core Insights - The article emphasizes the integration of sports events, particularly the Suzhou Super League (苏超), with the cultural and tourism economy, highlighting the consumption behaviors of spectators and the potential for tourism conversion [1] Regional Distribution - 96.4% of the audience comes from Jiangsu Province, indicating the high popularity of the Suzhou Super League within the province [2] - 50.4% of the audience believes that the Nantong team can win the championship, showcasing strong local support [2] Tourism Impact - 73.6% of spectators travel specifically to attend the matches, indicating the league's significant appeal as a tourism driver [3] - 66% of the audience acknowledges that the event significantly boosts cultural and tourism consumption, demonstrating its positive economic impact [3] - Complaints regarding transportation and accommodation experiences range from 25% to 48%, highlighting areas for improvement [3] Demographics - The audience is predominantly male (69.1%), with the age group of 30-40 years making up 38% of the spectators, indicating a stable economic background and strong consumption capability [5] - 61.5% of the audience is married, and 58.9% hold a bachelor's degree or higher, reflecting a well-educated demographic [7] Social Dynamics - 81.8% of spectators attend matches with companions, with couples and families being the most common groups [11] Consumption Structure - Basic consumption (tickets, transportation, dining) accounts for 69-78% of total spending, with typical expenditures ranging from 200 to 500 yuan [13][16] - 53% of spectators purchase event-related merchandise, indicating room for growth in this area [14] - Potential consumption in health and entertainment activities related to the event is estimated at 16-24%, suggesting a new growth area [15] Pain Points in Consumption - Transportation issues such as inadequate public transport and high parking fees are significant concerns for 25.8% and 19.8% of the audience, respectively [18] - Accommodation challenges include inconvenient hotel transport and price hikes, affecting 48.6% and 31.3% of spectators [20] Behavioral Trends - 73.6% of spectators extend their visit to local attractions after the match, contributing to local tourism [24] - 63.8% of the audience prolong their stay due to sightseeing, enhancing consumption opportunities [25] Preferences in Attractions - Spectators show a strong preference for natural scenery (76%) and historical culture (61.6%), with less interest in nightlife and sports-themed experiences [27] Dining Preferences - Local cuisine is the top choice for 75.6% of spectators, followed by fast food (37.6%) [30] Future Travel Intentions - 41.8% of spectators plan to visit the host city within a month, indicating ongoing interest in local tourism [31] Sponsorship Influence - 70% of spectators learn about sponsors through on-site advertisements, with 64.2% rating the relevance of brand ads positively [36][42] - 40.2% of the audience have shown interest in brands due to sponsorship, although direct purchases remain low [44] Recommendations for Improvement - Enhance transportation services using AI for better coordination and real-time updates [46] - Introduce bundled packages for hotels and transportation to improve convenience [47] - Develop themed attractions and events to strengthen the connection between sports and tourism [51]