太平人寿：“邪修”分红险

Core Viewpoint - The article emphasizes that Taiping Life Insurance has gained a competitive edge in the dividend insurance market due to its early strategic positioning and proactive measures, despite facing challenges in maintaining long-term competitiveness and customer base [3][4][22]. Group 1: Market Dynamics - The adjustment of the guaranteed interest rate for life insurance, effective July 25, has created both challenges and opportunities for the life insurance industry, with dividend insurance emerging as a key growth area [4][5]. - The potential increase in dividend insurance new business premium share to 50% over the next three years could lead to an incremental premium exceeding 1.8 trillion yuan [5]. - Major insurance companies, including China Life and Ping An, have set ambitious targets for dividend insurance, indicating a strong industry shift towards this product type [5][6]. Group 2: Taiping Life's Strategy - Taiping Life has achieved a remarkable 98.9% share of dividend insurance in its individual insurance channel and over 90% across all channels, thanks to its early strategic foresight and decisive execution [6][11]. - The company has implemented an "internal and external" strategy to promote dividend insurance, enhancing its importance in performance evaluations and incentivizing sales teams [7][10]. - Taiping Life's asset allocation strategy includes a significant increase in long-term bonds, with a target of 74.5% in bond allocation by 2024, positioning itself for higher floating returns [10][11]. Group 3: Competitive Challenges - Despite its current lead, Taiping Life faces significant challenges, including a notable decline in individual life insurance customers, with a drop from 15.17 million to 13.91 million, representing an 8.3% decrease [14][16]. - The company's agent workforce has also contracted, with a reduction of 8,613 agents, or 3.7%, which may weaken its sales foundation [14][16]. - Frequent management changes within Taiping Life could disrupt strategic execution and decision-making during a critical transformation period [18][22]. Group 4: Industry Outlook - The competition in the dividend insurance sector is expected to intensify, potentially leading to a market structure similar to Hong Kong, where a few companies dominate the market [20][22]. - The unique mechanisms of dividend insurance present dual challenges in sales and investment, requiring strong capabilities to manage customer expectations and investment returns [21][22].