喧嚣过后, 理想i8后续口碑会非常高

Core Viewpoints - The i8 will not take long to gain market reputation and response, with a notably shorter time than the MEGA's reputation buildup [2] - The i8 will stimulate MEGA orders and capture a portion of L789 orders, while the next generation of range-extended vehicles will reclaim some pure electric orders [2] Group 1: Foundational Premise - Human decisions are primarily driven by the subconscious, with the conscious mind later rationalizing these decisions [4] - Public expectations for the i8's immediate sales surge stem from three reasons: the impact of the YU7 launch, the perception of Li Auto as a previously successful company, and the i8 being a product delayed by a year [4][5] Group 2: Public Sentiment and Expectations - There is a strong subconscious expectation for the i8 to achieve immediate sales, leading to three specific anticipations: the need for compelling reasons to lock orders quickly, the necessity for impactful highlights that can be easily communicated, and the desire for an impulsive buying urge [5][6][7] - The YU7 effectively created a sense of urgency for quick order locking, while the i8's design did not cater to this expectation, leading to public dissatisfaction [7][8] Group 3: Market Dynamics and Competitor Analysis - The i8's features require more experience to appreciate, lacking the immediate impact that the YU7 had [8] - The i8 is positioned as a cost-effective alternative to the MEGA, offering superior specifications for pure electric vehicle enthusiasts [8][9] Group 4: Consumer Perception and Value Proposition - Consumers with a budget around 350,000 yuan will find the i8 to be a compelling choice compared to other vehicles, especially when considering comfort, technology, and driving experience [15] - The i8's top configuration offers significant value, especially when compared to the L9, making it an attractive option for consumers seeking high-end features at a lower price [16][17] Group 5: Future Outlook and Innovations - The i8's future reputation is expected to be high, contingent on how quickly concerns regarding the truck incident are resolved [15] - The introduction of AI-driven features, such as the Card Master, represents a significant advancement in user interaction and personalization, aligning with the company's focus on user value and operational efficiency [19][20]