180亿，刘强东买走了

Core Viewpoint - JD.com is expanding its international presence by acquiring CECONOMY, Germany's largest consumer electronics group, for approximately €2.2 billion (over ¥18 billion), marking a significant step in its European strategy [5][6][11]. Group 1: Acquisition Details - The acquisition of CECONOMY is aimed at enhancing JD.com's growth in Europe, allowing it to leverage CECONOMY's extensive offline retail network of over 1,000 stores [11][16]. - CECONOMY, formed in 2017, operates under the brands MediaMarkt and Saturn, holding over 30% market share in Germany [10][11]. - The deal is expected to facilitate JD.com's transition into a leading omnichannel consumer electronics platform in Europe while maintaining CECONOMY's independent operations [11][16]. Group 2: Market Context - JD.com has been actively pursuing various investments and acquisitions in 2023, indicating a competitive landscape in the Chinese retail sector [7][18]. - The rise of e-commerce giants like Amazon has posed challenges for CECONOMY, leading to a decline in its sales, although online sales have seen a 7.4% increase [11]. - JD.com aims to differentiate itself in the global e-commerce market by focusing on a strategy of "self-built + acquisition + cooperation" to establish a robust presence [17][20]. Group 3: Broader Industry Trends - The consumer merger and acquisition landscape is vibrant, with notable deals such as the interest in Starbucks China and KKR's acquisition of a beverage company [23][24]. - There is a growing trend of private equity firms targeting the Chinese operations of multinational companies, reflecting a shift in investment strategies [26][27]. - The consumer sector is viewed as resilient and attractive for capital investment, especially during economic fluctuations, leading to increased M&A activity [27][28].