朱啸虎：现在只有两类人能融到资

Core Viewpoint - The article emphasizes that only two types of individuals can secure funding in the current market: "White Horses" who have impressive resumes and align with trending sectors, and "Black Horses" who focus on solid business practices and product validation [2][4][6]. Group 1: Types of Entrepreneurs - "White Horses" are characterized by their strong backgrounds and ability to present compelling narratives [2][3]. - "Black Horses" are those who build their companies steadily, proving their products and market viability before seeking investment [4][5]. Group 2: Learning Opportunity in Japan - A learning trip to Japan is scheduled from September 21 to September 26, focusing on the operational secrets behind enduring Japanese brands [7]. - The program aims to explore how Japan has nurtured leading companies despite low growth, aging population, and other challenges [8]. Group 3: Insights on Japanese Brands - The article outlines three core philosophies of resilient Japanese brands: supply chain-driven private label (PB) products, continuous iteration of key products, and defining lifestyles that resonate emotionally with consumers [14]. - Examples include Kobe Bussan's integration of supply chain and product development, and Nitori's application of automotive supply chain standards to furniture [16][26]. Group 4: Consumer Behavior and Market Trends - The article discusses the shift in consumer behavior towards rational and emotional purchasing, highlighting the importance of understanding Japanese market evolution as a predictive model for China's future consumer landscape [12][18]. - It notes that the failure of traditional traffic-driven strategies will lead to missed opportunities in engaging with new consumer generations [12]. Group 5: Event Details and Structure - The event includes various expert sessions and company visits, featuring insights from industry leaders such as 7-11 and Shiseido, focusing on their successful strategies in the current market [23][28]. - The program is designed for 35 participants, specifically targeting company founders, with a comprehensive itinerary that includes lectures, company visits, and practical learning experiences [31].