Core Viewpoint - The article discusses the increasing trend of Chinese tourists visiting lesser-known destinations in Japan, driven by a desire to escape crowded major cities and experience authentic local culture [10][15][19]. Group 1: Tourist Behavior and Preferences - Chinese tourists are shifting their focus from major cities like Tokyo and Osaka to smaller cities such as Niigata and Maizuru, seeking quieter experiences [15][19]. - The rising costs in popular tourist destinations have led many to explore less expensive alternatives, with hotel prices in major cities significantly increasing during peak seasons [17][18]. - The phenomenon of "reverse tourism" is noted, where tourists seek to avoid familiar faces and crowded places, inadvertently leading to more encounters with fellow Chinese tourists in smaller towns [19][20]. Group 2: Government Initiatives and Market Response - Local Japanese governments are actively promoting lesser-known destinations to attract Chinese tourists, recognizing the economic benefits of diversifying tourist traffic [22][25]. - The increase in direct flights and cruise options to smaller cities is a strategic move to enhance accessibility and attract more visitors [22][25]. - Japan's government has set ambitious tourism goals, aiming to receive 60 million foreign tourists by 2030, indicating a strong focus on the tourism sector as a key economic driver [27]. Group 3: Economic Implications - The influx of Chinese tourists is seen as a significant opportunity for local economies, with many small towns adapting their services to cater to this demographic [25][36]. - The article highlights the potential for smaller cities to become new hotspots for tourism, driven by the purchasing power of Chinese visitors [36][37]. - The trend suggests that as more Chinese tourists explore these regions, the original charm and authenticity may be overshadowed by the commercialization of local experiences [39][40].
日本十八线县城,挤满了抢生蚝的中国人
虎嗅APP·2025-08-01 10:26