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脱口秀线下俱乐部,赔麻了
36氪·2025-08-01 13:34

Core Viewpoint - The article discusses the challenges and transformations within the stand-up comedy industry in China, particularly focusing on the impact of popular variety shows on the market dynamics and the necessity for clubs to have star performers to survive in a saturated environment [5][30]. Group 1: Industry Growth and Challenges - The stand-up comedy market in China saw rapid growth from 2018 to 2022, with market size increasing from 720 million to 3.23 billion yuan, reflecting a compound annual growth rate of 45.8% [9]. - The initial success of shows like "Roast" and "Stand-Up Comedy Competition" led to a surge in the number of comedy clubs and performers, with many clubs opening in major cities [11][12]. - However, by 2023, the market became oversaturated, leading to a decline in profitability for many clubs, with some closing within months of opening [13][26]. Group 2: Impact of Star Performers - The presence of star performers from popular shows has become crucial for clubs to attract audiences and generate revenue, as many clubs without such talent struggle to survive [30]. - Clubs like "Xifan Comedy" have benefited from the popularity of their signed performers, leading to increased ticket sales and audience engagement [16][19]. - The competition for visibility and success has intensified, with only a small number of performers gaining significant exposure through major variety shows, making it difficult for the majority to break through [17][30]. Group 3: Evolution of Business Models - Comedy clubs are increasingly shifting towards a talent agency model, focusing on nurturing and promoting performers to become stars, which is essential for sustaining their operations [19][30]. - The industry is witnessing a trend where clubs must not only host performances but also actively manage and develop their talent to ensure long-term viability [30][38]. - Clubs are implementing various strategies, such as hosting competitions and open mic events, to discover and cultivate new talent, although the process remains challenging and time-consuming [34][37]. Group 4: Future Outlook - The article suggests that the industry may stabilize by 2024, but the focus will remain on securing star talent to drive ticket sales and audience interest [14][15]. - The rise of social media and short video platforms presents new opportunities for comedians to build their brands and reach wider audiences, which clubs are beginning to leverage [39][40]. - Despite the challenges, the passion for stand-up comedy remains strong among many performers and club owners, indicating a resilient spirit within the industry [20][41].