TCL TECH.(SZ:000100) WitsView睿智显示·2025-08-02 01:25Core Viewpoint - TCL Huaxing aims to establish a new growth pole in the esports display industry by showcasing its latest esports MNT display technology at ChinaJoy 2025, collaborating with major brands to enhance user experience in the esports sector [1][22]. Group 1: Event Overview - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2025) opened with TCL Huaxing presenting its theme "Screen Defines Dimension, Passion Unleashed" alongside partners like Samsung, Lenovo, and LG [1][16]. - A grand opening ceremony featured key executives from TCL Huaxing and partner companies, highlighting the collaborative effort in advancing display technology [3][14]. Group 2: Market Position and Strategy - TCL Huaxing has achieved the global number one market share and shipment volume in esports MNT displays from 2022 to 2024, with one in three esports monitors using TCL Huaxing screens [5][22]. - The company plans to continue expanding its esports product line across various formats, including mobile, tablets, laptops, monitors, and gaming TVs, to meet global consumer demands [5][22]. Group 3: Technological Innovations - The demand for esports displays is shifting from performance-driven to experience-oriented, focusing on personalized needs such as picture quality, eye care, and low carbon emissions [6]. - TCL Huaxing's APEX brand emphasizes four key principles: enhanced display experience, trusted visual health, sustainable low carbon, and limitless future imagination [6]. - New display technologies such as HVA Fast, HVA Black, and HFS Shoot were introduced, catering to different gaming genres and enhancing the overall gaming experience [7][10]. Group 4: Collaborative Efforts and Marketing - TCL Huaxing's collaboration with major brands aims to create a comprehensive esports ecosystem, showcasing a variety of esports products at the exhibition [16][19]. - The company has invested in esports IP marketing for five consecutive years, focusing on building a "screen universe" that connects brand partners with esports communities [19][22].