李善友教授新课笔记公开：破解增长困局，颠覆竞争认知

Core Insights - The article emphasizes that many companies face growth challenges in a rapidly changing business environment, often struggling to find breakthroughs against industry giants [1] - It highlights that nearly two-thirds of companies fail due to rigid adherence to mainstream value networks, while those that choose "emerging value networks" have a success rate of 37%, significantly higher than the average startup success rate of 10% [1] - The article introduces a new course titled "Modeling for Competition," which combines insights from ten years of innovation research, suggesting that true disruption arises from the effective combination of "native technology" and "native markets" [1] Group 1 - The concept of competition is redefined as a struggle between different value networks rather than just products or technologies [1] - The "Innovation Three-Step Method" is introduced, which involves building models first, identifying single points of focus, and then refining concepts [2][24] - The importance of modeling as a cognitive tool is emphasized, stating that cognition is essentially about building models to understand the world [7][12] Group 2 - The article discusses the significance of finding "single points" of focus, which are the smallest identifiable units of a product that can lead to breakthroughs [28] - It stresses that true innovation should come from identifying opportunities in emerging markets and not just from creating new products [30] - The article notes that entering emerging value networks can yield a success rate of 37%, compared to just 6% when competing in established markets [33] Group 3 - The third step of the innovation process involves a "mindset leap," moving beyond structured thinking to a higher level of consciousness that drives mission and purpose [34][39] - This stage is described as a qualitative shift, where the focus is on a deeper understanding of one's mission rather than just operational methods [40][46] - The article concludes that the ultimate victory lies in creating a new value network that can replace the old order, driven by a significant cognitive leap [57][59]