180亿，刘强东买走了

Group 1 - JD.com announced the acquisition of CECONOMY, Germany's largest consumer electronics group, for approximately €2.2 billion, equivalent to over ¥18 billion [5][6] - This acquisition marks a significant step in JD.com's international expansion, aiming to set a new record for Chinese e-commerce entering the European market [6][10] - CECONOMY operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [9][10] Group 2 - The acquisition is part of JD.com's strategy to enhance its local presence in Europe, providing a robust offline channel network and addressing cross-border logistics challenges [17][18] - JD.com plans to retain CECONOMY's existing management team and maintain its independent operations while accelerating its transformation into a leading omnichannel consumer electronics platform [10][17] - The deal reflects a broader trend in the consumer sector, where companies are increasingly pursuing mergers and acquisitions to strengthen their market positions amid rising competition [21][25] Group 3 - The consumer merger and acquisition landscape has been active, with notable deals such as the interest in Starbucks China and KKR's acquisition of a beverage company [22][23] - There is a growing trend of acquiring the Chinese operations of multinational companies, as seen with General Mills considering the sale of its Haagen-Dazs stores in China [24][25] - The current economic climate has made consumer assets more attractive, with many funds seeking acquisition opportunities due to lower asset prices [26]