Core Viewpoint - The article discusses the struggles of small restaurants, particularly a couple-run barbecue shop, in the face of intense competition from food delivery platforms and their subsidy wars, leading to the decision to close the business [4][6]. Group 1: Impact of Delivery Platforms - The ongoing subsidy wars among food delivery platforms have significantly impacted small restaurants, squeezing their pricing power and profitability [5][6]. - Small restaurants, which primarily rely on dine-in customers, are particularly vulnerable as they struggle to adapt to the increasing reliance on online orders [6][9]. - The shift towards food delivery has altered consumer habits, with more people opting for takeout instead of dining out, further diminishing the revenue of traditional restaurants [13][21]. Group 2: Financial Strain - The couple-run barbecue shop experienced a drastic decline in dine-in revenue, with weekend sales dropping from 18,000-25,000 to 8,000-9,000 [11][21]. - Fixed costs such as rent, utilities, and labor remain unchanged, creating a financial burden as income decreases [11][12]. - The profitability of delivery orders is low due to high platform commissions and discounts, making it difficult for small restaurants to sustain operations [9][11]. Group 3: Emotional and Social Aspects - The decision to close the restaurant is likened to a divorce, reflecting the emotional toll and the sense of loss associated with giving up a long-held dream [27][32]. - The article highlights the personal connections formed with regular customers, emphasizing the social aspect of dining that is lost in the shift to delivery [31][32]. - The owner expresses a desire for food to have "temperature," indicating the importance of the dining experience that cannot be replicated through delivery [32].
外卖大战下,一家夫妻店决定关门
虎嗅APP·2025-08-02 10:18