刘强东的国际化棋局，注定是一场持久战

Core Viewpoint - The article emphasizes JD's strategic shift towards local e-commerce in international markets, moving away from cross-border e-commerce models, with plans to establish local teams and sign partnerships with 1,000 Chinese brands for overseas expansion [2][5]. Group 1: International Business Strategy - JD's international business is identified as a key focus for future growth, with a clear intention to build local e-commerce operations rather than relying on cross-border models [2]. - The company is accelerating its international strategy, highlighted by the acquisition of 70% of Hong Kong's Jia Bao Food Supermarket for 4 billion HKD, aimed at enhancing its retail presence in Hong Kong [2]. - JD is also pursuing a voluntary public acquisition offer for Ceconomy AG, valuing the company at approximately 22.3 billion euros (about 185 billion RMB), to leverage its established European retail network [3][4]. Group 2: Market Positioning and Challenges - JD's approach to international expansion includes leveraging existing retail networks and human resources to adapt quickly to local markets, which may provide a cost-effective strategy depending on the final transaction amounts [5]. - The company acknowledges the need for a differentiated advantage in international markets, as merely selling Western brands would not provide a competitive edge [5]. - JD's international strategy involves significant long-term investments, with past experiences of failures in markets like Indonesia and Thailand serving as cautionary tales [6]. Group 3: Future Plans and Goals - JD has initiated a "100 billion, 1,000 products new growth plan," aiming to introduce 1,000 overseas new brands over the next three years, targeting a cumulative sales growth of 100 billion RMB [5]. - The company recognizes that achieving its international business goals will require a substantial time commitment, potentially spanning ten to twenty years for full realization [5].