2025年中国电竞行业研究报告

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a transition towards sports professionalism, with the potential for the esports Olympics to usher in a new stage of mature development [2] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 or below and 31.5% aged above 30 [26] - A significant majority of esports users (79.4%) believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the industry's future [31] Development Trends - Future trends in the Chinese esports industry include globalization, emphasis on long-term value, diversification of business models, and adaptation for older demographics, which are expected to drive new breakthroughs in the industry [1][40] - The esports industry is moving towards sustainable development and long-termism, balancing commercial returns with social value [40] Standardization - The establishment of industry and talent standards is crucial for the esports industry's development, with a shift from experience-driven to rule-driven growth, enhancing stability and replicability [19][20] - The dual-track approach of vocational training and academic education is addressing the talent gap in the esports sector [19] Diversification - The diversification of esports content, ecosystem, and cooperation areas is unlocking further growth potential, transitioning from a gaming industry to a broader entertainment industry [21] - The esports industry is exploring various business models that align content ecosystems with user needs, leveraging IP assets, and fostering cross-industry collaborations [42][44] Inclusivity - The trend of inclusivity in esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios, and promoting the dissemination of esports culture [24] - The emergence of "silver-haired esports" is noted, with an increasing number of older users engaging in esports, highlighting the need for an age-friendly esports ecosystem [49]