市场监管总局关于发布《网络交易平台收费行为合规指南》的公告2025年第32号

Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fairness and transparency in the platform economy [1][4]. Summary by Sections Guidelines Overview - The guidelines advocate for reducing the burden on platform operators and emphasize the importance of compliance and self-regulation by platforms [1][2]. - Platforms are required to establish compliance management responsibilities and internal systems to manage and assess risks related to unreasonable charging behaviors [1][9]. Charging Principles - Platforms must not charge operators multiple times for the same service, nor can they impose fees without providing corresponding services [2][38]. - The guidelines prohibit platforms from transferring costs that should be borne by them to the operators and from charging for basic operational data [2][38]. Compliance Management - Platforms are encouraged to create a compliance culture, including training and risk assessment mechanisms to identify and mitigate unreasonable charging risks [9][15]. - The guidelines require platforms to maintain a clear and accessible record of their charging rules and any changes made to them [16][17]. Fee Transparency - Platforms must publicly disclose their charging standards and rules prominently on their homepage, ensuring operators can easily access and understand this information [16][19]. - Any modifications to charging rules must be communicated transparently, allowing operators to provide feedback before changes take effect [15][21]. Support for Operators - The guidelines encourage platforms to offer discounts and support to small and medium-sized businesses, especially during crises such as natural disasters or public health emergencies [8][9]. - Platforms are urged to adopt flexible pricing strategies that consider the operational conditions of their operators [7][8]. Risk Management - Platforms should implement a mechanism to evaluate the necessity of charging deposits and ensure that any such charges are reasonable and transparent [22][25]. - The guidelines promote the use of data technology to monitor and analyze risks associated with unreasonable charging practices [13][30]. Regulatory Compliance - Platforms are required to comply with existing laws and regulations, ensuring that their charging practices do not violate legal standards [26][30]. - The guidelines encourage industry associations to foster self-regulation and communication between platforms and operators to protect the rights of operators, particularly small businesses [31].