宗馥莉去哪了？

Core Viewpoint - The article discusses the challenges faced by Zong Fuli, the new leader of Wahaha, following the death of her father, Zong Qinghou, and the subsequent family inheritance disputes, highlighting employee dissatisfaction and management style differences [4][6][10]. Group 1: Management Challenges - Zong Fuli has been absent from the company for over a month, leading to speculation about her whereabouts and management style [4][6]. - Employee dissatisfaction has risen due to significant reforms and layoffs initiated by Zong Fuli, contrasting sharply with her father's management approach [6][12]. - A lawsuit involving over a thousand employees regarding stock buyback issues has intensified the internal conflict within Wahaha [7][8]. Group 2: Employee and Distributor Sentiment - Many employees and distributors express frustration with Zong Fuli's management, citing unrealistic sales targets and financial strain due to reduced reimbursements [7][8][12]. - Distributors report significant losses and operational challenges, feeling neglected by the new management [8][22]. - The restructuring efforts have led to a substantial reduction in the sales workforce, with many employees experiencing drastic salary cuts [13][24]. Group 3: Strategic Changes - Zong Fuli aims to modernize Wahaha's management structure, focusing on data-driven decision-making rather than the previous relationship-based approach [15][16]. - The company has not launched new products since Zong Fuli took over, indicating a pause in innovation while she implements structural changes [18][20]. - Wahaha is shifting its sales strategy to gain better control over distribution channels, which has met resistance from existing distributors [20][22]. Group 4: Financial Performance and Future Outlook - Despite the turmoil, Wahaha's production lines continue to operate normally, suggesting that internal operations remain stable [10][12]. - There are indications of declining sales performance in certain regions, raising concerns about the company's future under Zong Fuli's leadership [23][24]. - The lack of transparency regarding sales data has led to speculation about the company's performance and employee morale [24].