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2025,钢琴市场崩盘之后
36氪·2025-08-03 09:07

Core Viewpoint - The piano industry in China is experiencing a significant downturn, with over 7,000 piano stores closing and annual sales plummeting to 190,000 units, a 50% drop from peak levels [3][4]. Group 1: Industry Performance - In 2025, the only two publicly listed piano companies in China reported severe losses, with Helen Piano losing 9.68 million yuan, a 154.56% decline year-on-year, and Pearl River Piano losing 51.68 million yuan, a 162.52% decrease [4]. - The piano market's collapse has not only affected businesses but also shattered the musical dreams of countless families, with many graduates from music institutions struggling to find jobs [6][28]. - The peak of the piano market was in 2019, with annual sales exceeding 400,000 units and an industry value nearing 200 billion yuan, making China the largest piano producer and consumer globally [19]. Group 2: Historical Context - The piano boom began in the late 1990s, driven by educational policies that included music certificates in exam scoring, leading to a surge in demand [7][8]. - At the height of the piano craze, over 40 million children were learning piano in China, accounting for 80% of the global total [9]. Group 3: Market Dynamics - The rapid growth of the piano market led to a proliferation of training institutions, with many teachers earning substantial incomes, particularly in first- and second-tier cities [11][12]. - The music education sector has created a self-sustaining cycle where graduates often become teachers, perpetuating the demand for piano education [15][16]. Group 4: Current Challenges - The cancellation of art examination policies in 2018 significantly impacted the piano industry, coinciding with a decline in birth rates and a subsequent drop in the number of children learning piano [23]. - By 2025, only 46.3% of music professionals earned over 6,000 yuan per month, with many relying on multiple part-time jobs to make ends meet [28]. Group 5: Future Outlook - The decline in the piano market is indicative of broader trends in the arts education sector, with other musical disciplines also facing challenges [30]. - As the piano market contracts, parents are shifting their focus to fields like programming and artificial intelligence, which are perceived to offer better employment prospects [34][36].