从“烧手机”到“利润暴跌”：三星电子遭遇56年来最严峻危机

Core Viewpoint - Samsung Group is facing one of its most severe challenges in its 87-year history, with a significant decline in profits, particularly in its semiconductor business, due to delayed shipments and U.S. export restrictions on chips to China [4][9]. Group 1: Financial Performance - In Q2 2025, Samsung Electronics reported a 55% year-on-year drop in operating profit, with semiconductor business profits plummeting by 94% to 400 billion KRW (approximately 290 million USD), marking the lowest in six quarters [4][8]. - The decline in semiconductor profits is attributed to the U.S. export restrictions, which have led to a significant reduction in the value of storage chip inventories [9][18]. Group 2: Market Position and Competition - Despite being a global leader in consumer electronics and semiconductor manufacturing, Samsung's presence in the Chinese market has diminished significantly, with a market share of only 0.77% in Q1 2025, falling out of the top five smartphone brands [11][13]. - Samsung's market share in the Chinese foldable phone market has also dropped from 29% in 2021 to just 3% in Q1 2025, overtaken by local brands like Huawei [14]. Group 3: Strategic Challenges - Samsung's strategic missteps, including the closure of its Chinese factories and reliance on partners for distribution, have exacerbated its challenges in the competitive Chinese market [14][15]. - The company is attempting to pivot by forming a $16.5 billion AI chip supply agreement with Tesla and focusing on advanced 2nm process technology to compete with TSMC [18][19]. Group 4: Consumer Sentiment and Quality Issues - There have been numerous consumer complaints regarding quality issues with Samsung's products, particularly the S23 series, which has faced criticism for overheating and poor battery life [15]. - The company's after-sales service has also been criticized, with reports of inadequate support for defective products, further damaging consumer trust [15].