Workflow
AI云崛起!市场忽视了微软(MSFT.US)的压力,也低估了亚马逊(AMZN.US)的潜力?
贝塔投资智库·2025-08-04 04:03

Core Viewpoint - The article discusses the competitive landscape of the AI-driven cloud market, highlighting how Microsoft and Google face profit margin pressures in their cloud businesses, while Amazon's AWS presents a unique opportunity for profitability enhancement [1][2]. Group 1: Microsoft and Google's Cloud Business - Microsoft and Google's cloud businesses are experiencing strong growth, with Microsoft's cloud revenue increasing by 26% and Google's by 32%, outpacing their respective core business growth rates [2]. - Microsoft's "Intelligent Cloud" segment has a profit margin of 40.6%, while its "Productivity and Business Processes" segment boasts a higher margin of 57.4% [1]. - Google's cloud business has a profit margin of 20.7%, significantly lower than its advertising-focused "Google Services" segment, which has a profit margin of 40% [1][2]. Group 2: Amazon's AWS Potential - Amazon's AWS is the core profit engine for the company, with an operating profit margin of 33%, compared to just 6.6% for its e-commerce business [2][3]. - From 2017 to 2024, AWS's share of Amazon's total revenue is projected to rise from 9.8% to 17%, contributing to an increase in overall operating profit margin from 2.3% to 10.7% [2][3]. - Despite concerns over AWS's 17% growth rate, there are indications of potential acceleration, as AWS's backlog of future orders grew by 25% in the recent quarter [3]. Group 3: Market Perception and Risks - The article suggests that the market may be underestimating Amazon's potential by focusing too much on current growth figures rather than future profitability and unique profit growth models [3]. - Both Microsoft and Google face the risk of their overall profit margins being diluted by the rapid growth of their lower-margin cloud businesses [2][3]. - There is a concern that AI-driven products may erode the profitability of Microsoft's enterprise software and Google's search advertising businesses [2].